/* ============================================================
   be.print — shared site stylesheet (Copy + Improve design system)
   See docs/design-system.md. Used by all pages for consistency.
   ============================================================ */
@font-face{font-family:Hanken;font-weight:400;font-display:swap;src:url(/assets/fonts/hanken-400.woff2) format('woff2')}
@font-face{font-family:Hanken;font-weight:500;font-display:swap;src:url(/assets/fonts/hanken-500.woff2) format('woff2')}
@font-face{font-family:Hanken;font-weight:600;font-display:swap;src:url(/assets/fonts/hanken-600.woff2) format('woff2')}
@font-face{font-family:Hanken;font-weight:700;font-display:swap;src:url(/assets/fonts/hanken-700.woff2) format('woff2')}
@font-face{font-family:Hanken;font-weight:800;font-display:swap;src:url(/assets/fonts/hanken-800.woff2) format('woff2')}

:root{
  --petrol:#1E2E36; --petrol-2:#42555F; --muted:#6C7A82;
  --paper:#FFFFFF; --gray:#F4F6F6; --gray-2:#EAEEEF; --line:#E1E6E7; --line-2:#EDF1F1;
  --orange:#ED7A00; --orange-ink:#D06A00; --orange-wash:#FDF0E1;
  --teal:#1CA697; --teal-deep:#17787D; --teal-wash:#E4F4F1; --blue-wash:#EAF1F6;
  --band:#2C5860; /* teal-petrol band (Innovation / Versprechen) */
  --font:Hanken,system-ui,-apple-system,"Segoe UI",Roboto,sans-serif;
  --maxw:1150px; --pad:clamp(20px,5vw,56px); --r:16px;
}
*{box-sizing:border-box}
html{-webkit-text-size-adjust:100%;scroll-behavior:smooth}
body{margin:0;background:var(--paper);color:var(--petrol);font-family:var(--font);font-size:17px;line-height:1.62;
  letter-spacing:-.01em;-webkit-font-smoothing:antialiased}
h1,h2,h3,h4{margin:0;letter-spacing:-.025em;line-height:1.1;text-wrap:balance;font-weight:800}
p{margin:0}a{color:inherit;text-decoration:none}svg,img{display:block;max-width:100%}
.wrap{max-width:var(--maxw);margin-inline:auto;padding-inline:var(--pad)}
.eyebrow{font-size:14.5px;font-weight:700;letter-spacing:-.005em;color:var(--orange-ink)}
.soft{color:var(--muted)}

/* buttons */
.btn{display:inline-flex;align-items:center;gap:8px;cursor:pointer;font-weight:700;font-size:15px;
  padding:13px 24px;border-radius:10px;border:1px solid transparent;transition:.16s}
.btn svg{width:16px;height:16px}
.btn-pri{background:var(--orange);color:#fff;box-shadow:0 1px 2px #1e2e3618}
.btn-pri:hover{background:var(--orange-ink);transform:translateY(-1px);box-shadow:0 8px 22px #ed7a0033}
.btn-line{background:#fff;border-color:var(--line);color:var(--petrol)}
.btn-line:hover{border-color:var(--petrol-2);background:var(--gray)}
.btn-dark{background:var(--petrol);color:#fff}
.btn-dark:hover{background:#0f1a20;transform:translateY(-1px)}

/* nav (unified) */
header.nav{position:sticky;top:0;z-index:60;background:#ffffffe9;backdrop-filter:blur(12px);border-bottom:1px solid var(--line)}
header.nav .wrap{display:flex;align-items:center;gap:26px;height:70px}
.logo{display:flex;align-items:center;gap:9px}
.logo img{height:30px}
header.nav nav{margin-left:auto;display:flex;gap:24px;font-size:15px;font-weight:600;color:var(--petrol-2)}
header.nav nav a:hover,header.nav nav a.active{color:var(--petrol)}
.lang{font-size:13px;font-weight:600;color:var(--muted);border:1px solid var(--line);border-radius:8px;padding:6px 10px;white-space:nowrap}
@media(max-width:1040px){header.nav nav,.lang{display:none}}

/* sections */
section{padding-block:clamp(52px,7vw,92px)}
.tint{background:var(--gray)}
.sec-head{max-width:64ch}
.sec-head .eyebrow{margin-bottom:14px;display:block}
.sec-head h2{font-size:clamp(26px,3.4vw,38px)}
.sec-head p{color:var(--petrol-2);margin-top:16px;font-size:17px;max-width:56ch}
.center{text-align:center;margin-inline:auto}
.center p{margin-inline:auto}

/* hero (generic two-col) */
.hero{background:linear-gradient(180deg,var(--gray),#fff)}
.hero .wrap{display:grid;grid-template-columns:1.05fr .95fr;gap:48px;align-items:center;
  padding-top:clamp(40px,6vw,72px);padding-bottom:clamp(48px,7vw,80px)}
.hero h1{font-size:clamp(34px,4.7vw,54px);font-weight:800;margin:16px 0 0}
.hero h1 .u{color:var(--petrol);background:linear-gradient(transparent 62%,var(--orange-wash) 62%)}
.hero p{color:var(--petrol-2);font-size:clamp(16px,1.4vw,18.5px);margin-top:20px;max-width:52ch}
.hero .cta{display:flex;flex-wrap:wrap;gap:12px;margin-top:28px}
.hero .mini{margin-top:20px;font-size:14px;color:var(--muted);display:flex;flex-wrap:wrap;gap:6px 18px}
.hero .mini b{color:var(--petrol);font-weight:700}
@media(max-width:860px){.hero .wrap{grid-template-columns:1fr;gap:34px}}

/* split section */
.split{display:grid;grid-template-columns:1fr 1fr;gap:clamp(32px,5vw,64px);align-items:center}
.split.flip .txt{order:2}
.split h2{font-size:clamp(26px,3.4vw,38px);font-weight:800}
.split h2 .soft{display:block}
.split .lead{color:var(--petrol-2);margin-top:16px;font-size:17px;max-width:46ch}
.split ul{list-style:none;padding:0;margin:22px 0 0;display:flex;flex-direction:column;gap:16px}
.split li{display:flex;gap:13px;align-items:flex-start}
.split li .ic{width:24px;height:24px;border-radius:7px;background:var(--orange-wash);color:var(--orange-ink);
  display:grid;place-items:center;flex:none;margin-top:1px}
.split li .ic svg{width:14px;height:14px}
.split li b{font-weight:700;display:block;font-size:15.5px}
.split li span{color:var(--petrol-2);font-size:14.5px}
@media(max-width:820px){.split{grid-template-columns:1fr;gap:28px}.split.flip .txt{order:0}}

/* graphic frame (Pipedrive-style product mockups) */
.frame{background:#fff;border:1px solid var(--line);border-radius:var(--r);box-shadow:0 24px 60px -28px #1e2e3640;overflow:hidden}
.frame .top{display:flex;align-items:center;gap:7px;padding:11px 14px;background:var(--gray);border-bottom:1px solid var(--line)}
.frame .top i{width:9px;height:9px;border-radius:50%;background:#CDD6D8}
.frame .top .url{margin-left:8px;font-size:11px;color:var(--muted)}
.stage{padding:20px;background:radial-gradient(120% 120% at 50% 0%,var(--blue-wash),#fff)}
.stage.orange{background:radial-gradient(120% 120% at 50% 0%,var(--orange-wash),#fff)}
.stage.teal{background:radial-gradient(120% 120% at 50% 0%,var(--teal-wash),#fff)}
.imgframe img{width:100%;height:auto;display:block;border-radius:var(--r);border:1px solid var(--line)}

/* responsive YouTube embed */
.video{position:relative;width:100%;max-width:920px;margin:8px auto 0;aspect-ratio:16/9;border-radius:var(--r);
  overflow:hidden;box-shadow:0 30px 70px -30px #1e2e3666;border:1px solid var(--line);background:#0c1620;cursor:pointer}
.video iframe{position:absolute;inset:0;width:100%;height:100%;border:0}
.video img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}
.video::after{content:"";position:absolute;inset:0;background:radial-gradient(circle at 50% 45%,#0000,#0c162055);pointer-events:none;transition:.2s}
.video:hover::after{background:radial-gradient(circle at 50% 45%,#0000,#0c162077)}
.video .playbtn{position:absolute;inset:0;margin:auto;width:76px;height:76px;border:0;border-radius:50%;
  background:var(--orange);color:#fff;cursor:pointer;display:grid;place-items:center;z-index:2;
  box-shadow:0 12px 34px #00000055;transition:transform .16s,background .16s}
.video:hover .playbtn{transform:scale(1.07);background:var(--orange-ink)}
.video .playbtn svg{width:30px;height:30px;margin-left:4px}

/* logo trust strip */
.logos{border-block:1px solid var(--line);background:#fff}
.logos .wrap{padding-block:28px;display:flex;flex-direction:column;gap:16px;align-items:center}
.logos .lbl{font-size:13px;color:var(--muted);font-weight:600}
.logos .row{display:flex;flex-wrap:wrap;gap:12px 30px;justify-content:center;align-items:center}
.logos .row span{font-weight:800;font-size:18px;color:#9aa8ae;letter-spacing:-.02em}

/* case-study band */
.caseband{background:var(--petrol);color:#fff;border-radius:var(--r);
  display:grid;grid-template-columns:auto 1fr;gap:clamp(28px,5vw,64px);align-items:center;padding:clamp(30px,4vw,52px)}
.caseband .big{font-size:clamp(52px,8vw,92px);font-weight:800;letter-spacing:-.04em;line-height:.86;color:#fff}
.caseband .big small{display:block;font-family:inherit;font-size:14px;font-weight:500;color:#9fb4bd;letter-spacing:0;margin-top:12px;max-width:22ch;line-height:1.5}
.caseband .quote{font-size:clamp(18px,2.1vw,25px);font-weight:600;line-height:1.4;letter-spacing:-.02em;color:#fff}
.caseband .who{margin-top:16px;color:#9fb4bd;font-size:14px}
.caseband .who b{color:#fff;font-weight:600}
@media(max-width:720px){.caseband{grid-template-columns:1fr;gap:22px}}

/* innovation feature block (icon + text) */
.innov .pt{display:flex;gap:13px;align-items:flex-start}
.innov .pt .ico{width:34px;height:34px;border-radius:9px;background:#ffffff1f;color:#fff;display:grid;place-items:center;flex:none}
.innov .pt .ico svg{width:18px;height:18px}
.innov .pt .tx b{display:block;font-size:16px;margin-bottom:4px;color:#fff}
.innov .pt .tx span{color:#C4D3D5;font-size:14.5px;line-height:1.5}

/* audience cards (homepage) */
.audience{display:grid;grid-template-columns:1fr 1fr;gap:18px;margin-top:8px}
.acard{background:#fff;border:1px solid var(--line);border-radius:16px;padding:26px;display:flex;flex-direction:column;gap:11px;transition:.16s;color:inherit}
.acard:hover{border-color:#CDD8DB;box-shadow:0 18px 44px -26px #1e2e3640;transform:translateY(-2px)}
.acard .ic{width:40px;height:40px;border-radius:11px;background:var(--orange-wash);color:var(--orange-ink);display:grid;place-items:center;margin-bottom:4px}
.acard .ic.ic-teal{background:var(--teal-wash);color:var(--teal-deep)}
.acard .ic svg{width:21px;height:21px}
.acard .k{font-size:12px;font-weight:700;letter-spacing:.04em;text-transform:uppercase;color:var(--muted)}
.acard h3{font-size:19px}
.acard p{font-size:14.5px;color:var(--petrol-2)}
.acard .go{margin-top:auto;padding-top:8px;color:var(--orange-ink);font-weight:700;font-size:14.5px;display:inline-flex;align-items:center;gap:7px}
.acard:hover .go{gap:11px}
.acard .go svg{width:15px;height:15px}
@media(max-width:560px){.audience{grid-template-columns:1fr}}

/* pillars */
.pillars{display:grid;grid-template-columns:repeat(4,1fr);gap:22px;margin-top:44px}
.pillar{display:flex;flex-direction:column;gap:8px}
.pillar .ic{width:42px;height:42px;border-radius:11px;background:var(--teal-wash);color:var(--teal-deep);display:grid;place-items:center}
.pillar .ic svg{width:22px;height:22px}
.pillar h4{font-size:17px;margin-top:4px}
.pillar p{font-size:14.5px;color:var(--petrol-2);line-height:1.5}
@media(max-width:820px){.pillars{grid-template-columns:repeat(2,1fr);gap:24px}}
@media(max-width:460px){.pillars{grid-template-columns:1fr}}

/* dark transform band */
.transform{background:var(--petrol);color:#fff;border-radius:var(--r);padding:clamp(30px,4vw,52px)}
.transform h2{font-size:clamp(24px,3vw,34px);color:#fff;max-width:22ch}
.transform .grid{display:grid;grid-template-columns:1fr 1fr;gap:14px 34px;margin-top:28px}
.transform .row{display:flex;gap:12px;align-items:flex-start;font-size:15.5px;color:#D3DDE0}
.transform .row svg{width:20px;height:20px;color:var(--orange);flex:none;margin-top:2px}
@media(max-width:680px){.transform .grid{grid-template-columns:1fr}}

/* colored band (Innovation / Versprechen) */
.cband{background:var(--band);color:#fff}
.cband .eyebrow{color:#F6B27A}
.cband h2{color:#fff;font-size:clamp(26px,3.4vw,38px)}
.cband p{color:#D4E0E2}
.innov{display:grid;grid-template-columns:.8fr 1.2fr;gap:40px;align-items:start}
.innov .pts{display:grid;grid-template-columns:1fr 1fr;gap:26px 34px}
.innov .pt b{display:block;font-size:16px;margin-bottom:5px;color:#fff}
.innov .pt span{color:#C4D3D5;font-size:14.5px}
@media(max-width:760px){.innov{grid-template-columns:1fr;gap:26px}.innov .pts{grid-template-columns:1fr}}

/* stats band */
.statsband{background:var(--teal-deep);color:#fff}
.statsband .wrap{display:grid;grid-template-columns:repeat(3,1fr);gap:24px;text-align:center;padding-block:clamp(40px,5vw,64px)}
.statsband .ic{width:44px;height:44px;margin:0 auto 12px;color:#BDE4DF}
.statsband .num{font-size:clamp(34px,5vw,52px);font-weight:800;letter-spacing:-.03em}
.statsband .lbl{color:#C9E6E2;font-size:14.5px;margin-top:4px}
@media(max-width:640px){.statsband .wrap{grid-template-columns:1fr;gap:28px}}

/* eco table */
.eco{display:grid;grid-template-columns:repeat(4,1fr);border:1px solid var(--line);border-radius:var(--r);overflow:hidden;margin-top:40px;background:#fff}
.eco .col{padding:26px 22px;border-left:1px solid var(--line-2)}
.eco .col:first-child{border-left:0}
.eco .k{font-size:12px;font-weight:700;letter-spacing:.04em;text-transform:uppercase;color:var(--orange-ink)}
.eco h4{font-size:17px;margin-top:12px}
.eco p{font-size:14px;color:var(--petrol-2);margin-top:8px;line-height:1.5}
@media(max-width:820px){.eco{grid-template-columns:1fr 1fr}.eco .col:nth-child(odd){border-left:0}.eco .col:nth-child(n+3){border-top:1px solid var(--line-2)}}
@media(max-width:460px){.eco{grid-template-columns:1fr}.eco .col{border-left:0;border-top:1px solid var(--line-2)}.eco .col:first-child{border-top:0}}

/* footer */
footer.ft{background:var(--petrol);color:#AEBBC0}
footer.ft .wrap{padding-block:52px;display:grid;grid-template-columns:1.6fr 1fr 1fr;gap:30px}
footer.ft h5{font-size:12px;letter-spacing:.06em;text-transform:uppercase;color:#fff;margin:0 0 14px}
footer.ft a{display:block;color:#AEBBC0;font-size:14.5px;padding:4px 0}
footer.ft a:hover{color:#fff}
footer.ft .co{font-size:14px;line-height:1.7;max-width:32ch}
footer.ft .social{display:flex;gap:12px;margin-top:16px}
footer.ft .social a{width:34px;height:34px;border:1px solid #ffffff26;border-radius:8px;display:grid;place-items:center;padding:0}
footer.ft .social svg{width:16px;height:16px}
.eng{border-top:1px solid #ffffff1a;margin-top:8px}
.eng .wrap{padding-block:18px;display:flex;justify-content:space-between;gap:16px;font-size:12.5px;color:#7D8D93;flex-wrap:wrap}
@media(max-width:760px){footer.ft .wrap{grid-template-columns:1fr 1fr}}

:where(a,button,summary):focus-visible{outline:2px solid var(--orange);outline-offset:3px;border-radius:4px}
@media(prefers-reduced-motion:reduce){*{transition:none!important;scroll-behavior:auto!important}}
.rev{opacity:0;transform:translateY(16px);transition:opacity .6s,transform .6s}
.rev.in{opacity:1;transform:none}
@media(prefers-reduced-motion:reduce){.rev{opacity:1;transform:none}}